Moderated and unmoderated tests are complementary ways of evaluating the user experience. While moderated ones allow you to delve deeper into questions, unmoderated ones offer scale and speed. Choosing the right type depends on the objective and available time.
This guide presents a simple script with examples to apply both types of testing.
What are moderated tests
Moderated tests are led by a facilitator. He observes, asks questions and directs the session. Benefits:
- Deep insights.
- Ability to explore behaviors.
- Adjustments in real time.
What are unmoderated tests
Unmoderated tests are done without a facilitator. The user runs it alone and the test is recorded. Benefits:
- Scale.
- Speed.
- Lower costs.
When to use each
- Moderate: explore behavior and understand motivations.
- Unmoderated: validate quickly with many users.
Simple itinerary
- Define test objective.
- Create clear tasks.
- Choose the type of test.
- Run and record.
- Analyze insights.
- Transform into backlog.
Practical examples
Example 1: Onboarding
Moderated test to understand initial doubts.
Example 2: Checkout
Unmoderated test to validate whether users complete without help.
Quick checklist
- Clear objective?
- Simple tasks?
- Users from the right audience?
- Insights recorded?
If something is missing, the test loses value.
Conclusion
Moderated and unmoderated testing are valuable tools. With a simple roadmap and clear objectives, it is possible to obtain relevant insights and improve products quickly.
Use this guide to choose the right type and run tests more efficiently.