When your app starts to scale globally, approval issues on the Play Store change. You are no longer worried about "crash", but about international laws and age ratings.
Scaling means entering new markets. And each market has its rules.
Error 1: Incorrect Age Classification (IARC)
You marked that your app is "Free" (For all ages), but it has a chat where users can swear.
- The Problem: In countries like Germany and Australia, rating is taken very seriously.
- The Consequence: If the local government complains, Google will remove your app from that country or the entire world.
- Solution: Be conservative. If there is interaction between users (UGC), mark it as "Parental Guidance" or "12+".
Error 2: Automatic Metadata Translation
You used Google Translate to create the description in Arabic and Japanese.
- The Problem: The translation was meaningless or offensive. Google's local reviewer rejects for "Low Quality".
- Solution: Hire native translators for the store’s texts. Scaling requires localization, not just translation.
Error 3: Banned Ad SDKs
You want to monetize and fill the app with SDKs with ads.
- The Problem: Some SDKs collect data from children or violate GDPR (Europe).
- The Consequence: Rejection for violating the "Families" or privacy policy.
- Solution: Only use SDKs certified by Google AdMob and configure them correctly to not track minors.
Conclusion
Scaling on the Play Store is a global chess game. You need to respect the laws of 190 countries simultaneously. Keep your "App Content" registration (Target Audience, News Apps, COVID-19 apps) always up to date and true.
Also read
- Play Store Approval - Common Errors in Practice
- Approval on the Play Store - Common Errors in Everyday Life
- Play Store Approval: How to Publish Your Android App Successfully
- App Store Approval - Common Mistakes for Businesses
- App Store Approval - Common Mistakes for Startups
- App Store Approval - Common Mistakes for Small Teams