Many companies try to use "off the shelf" software (SaaS) to solve their problems, but end up creating parallel spreadsheets and workarounds because the system doesn't do exactly what they need. That's where the Custom Application comes in.
But creating custom software is a complex project. Without a clear checklist, it becomes a black hole of money and time.
This article provides a practical checklist with real examples of customized features that transformed operations.
1. Diagnosis of the Problem (The “Why”)
- Process Mapping: Draw the current flow. Where does it hurt?
- Example: A logistics company used WhatsApp to talk to drivers. The information was lost. The personalized app centralized the chat linked to the order number.
- ROI calculation: How much time/money does this problem cost today?
- Example: "We waste 2 hours a day typing invoices." The app will automate this.
2. Tailored Features (Examples)
Here the sky is the limit. See what's possible:
- Advanced Geolocation:
- Example: An app for air conditioning technicians that only allows them to "Check-in" if the GPS confirms that they are less than 50 meters from the customer (avoids point fraud).
- Offline First:
- Example: An app for agronomists who collect data in the middle of the plantation without 4G. The app saves everything and syncs when you switch back to Wi-Fi.
- Smart Camera:
- Example: A car inspection app that uses AI to automatically identify scratches on the bodywork using photos.
3. Integrations (Connecting Everything)
The app cannot be an island.
- ERP (SAP, Totvs, Bling): The app reads the stock and sends the order.
- CRM (Salesforce, Pipedrive): The app updates the lead status.
- Hardware (IoT): The app connects via Bluetooth to a thermal printer or an industrial scale.
4. Security and Property
Unlike SaaS (where you rent), in a Customized App you are the owner.
- Source Code: Ensure that the contract states that the code is yours.
- LGPD: Your data, your rules. The database is exclusive to you, not shared with competitors.
Conclusion
A custom app isn't cheap, but it is an intellectual property asset. It crystallizes your company's "way of doing things" in the form of software, creating a barrier to entry for competitors who still operate with spreadsheets and paper.
Also read
- Customized Application - Checklist In Practice
- Custom Application
- Application for Small Businesses - Checklist for Companies
- Application for Small Businesses - Checklist for Beginners
- Application for Recurring Services - Checklist for Startups
- Application for Recurring Services - Checklist for Small Teams