Application for Startups - Everyday Checklist

The day-to-day life of a startup is chaotic. The application is the product, the showcase and the engine of the company. Keeping this app running, evolving and growing requires a disciplined routine.

This checklist isn't about the launch, it's about the daily operation. What should the CTO, PO (Product Owner) and Growth team look at every morning?

Daily Routine (The "Breakfast")

Health Check:
- Is the app live?
- Is the rate of crashes (errors) stable (below 0.1%)? Look at Firebase Crashlytics.
- Are the APIs responding quickly (latency)?
Yesterday's Metrics:
- How many active users (DAU)?
- How many conversions (sales/registrations)?
- Any anomalies? (It fell 50%? It rose 200%?). If so, investigate immediately.
User Feedback:
- Read the latest reviews on the App Store and Play Store.
- Read critical support tickets. What is the customer complaining about today?

Weekly Routine (Planning)

Backlog Prioritization: What are we going to fix or build this week? (Critical Bugs > New Features).
Experiment Analysis (A/B): Have the tests that are running already produced results? Are we going to keep version A or B?
Marketing Review: Is the cost per install (CPI) within the target? Are Facebook/Google campaigns bringing in qualified users?

Fortnightly/Monthly Routine (The Strategy)

Release Train: Prepare the new version of the app for shipping to stores. (Build, Test, Approval).
Roadmap Update: Are we on track for the quarter's goal?
Technical Cleanliness: Is the code getting dirty? Do we need to refactor something before it breaks?

Tools for Everyday Life

Communication: Slack / Microsoft Teams (Error alert channels).
Task Management: Jira / Trello / Linear.
Monitoring: Datadog / New Relic / Firebase.

Conclusion